New Board of Directors Announced at UEI Tamiya’s Yasuyuki Maeda Joins UEI as “Chief Hobby Officer”

Press Release

July 3, 2012
Ubiquitous Entertainment Inc
Ryo Shimizu, CEO

New Board of Directors Announced at UEI
Tamiya’s Yasuyuki Maeda Joins UEI as “Chief Hobby Officer”

UEI (Ubiquitous Entertainment Inc., Bunkyo Ward, Tokyo; Ryo Shimizu, CEO) is please to announce its new board of directors, selected on June 21, 2-12. As of July 2 the board will be as follows.

■UEI Board of Directors
・Yasuyuki Maeda
CHO (Chief Hobby Officer)

Maeda earned his fame as designer of Tamiya, Inc.’s Mini 4WD system, gaining popularity as “Mae-chan” in appearances on various television appearances. He went on to design numerous successful marketing and design campaigns for Square (currently Square Enix), Rakuten, AQ Interactive (currently Marvelous AQL Inc.). He will use his extensive experience to promote a programming as a hobby, with enchant.js at its center.

・Masaya Aihara
Content Business Developer

Aihara has more than 10 years of experience in game business and development.
His goal is to create next-generation network games using enchant.js, presenting players new and exciting forms of entertainment.

・Kazuo Takayama
Full-Time Auditor

Takayama oversaw internal systems auditing and construction for Asahi Mutual Life Insurance Co and the Asahi Life Asset Management Co. He will oversee UEI’s internal regulation systems management to ensure high-quality corporate governance.

■About enchant.js
enchant.js is an open source HTML5 game engine released by UEI on April 17, 2011. It is distributed with a dual MIT/GPL license and is cross platform, functioning on PC, Mac, Android, iPhone, and more. In addition to the main program, free images and sounds are also provided to enhance game development. Developed for the 9leap contest (, as of March 2012 enchant.js is the world’s most-used HTML5 game engine. URL:

■About Ubiquitous Entertainment Inc.
Ubiquitous Entertainment Inc. aims to use the latest iPhone, iPad, smartphone, mobile, PC, and other technology to create a new kind of lifestyle for its customers. With the Ministry of Economy, Trade, and Industry’s Information-technology Promotion Agency Unexplored Software Creation Project’s high-speed technology at its base, UEI creates new tools to enhance all aspects of human life. From “iAvatar” and other early i-mode games, to the smartphone and social game release “Kessen! Sengoku VS Sangokushi,” it boasts numerous examples of successful game development. It has further honed its unique sensibilities in creations such as an ATM locator for Mizuho Bank, the Zeptopad FOLIO stationery app for dual screen Android tablets, and the HTML5 game development enchant.js.

※ “Android” and the Android logo are trademarks of Google Inc.
※ “iPhone” and “iOS” are trademarks of Apple Inc.
※ All other product names are trademarks of their owners.

■For more information
Ubiquitous Entertainment Inc.
MS Bldg 3-1-2 Yushima, Bunkyo-ku Tokyo 113-0033 Japan
TEL: +81-03-5812-6507
FAX: 03-5812-6509